Overview
- According to Financial Times reporting corroborated by multiple outlets, Ferrari hit its 2026 Luce sales goal of just under 500 orders in early July, but the company has not publicly confirmed the total and will discuss details in its half-year results.
- Early demand is concentrated in China where local allocations sold out quickly, with additional interest reported from wealthy buyers in technology centres such as Silicon Valley.
- The Luce is positioned as a low-volume, high-margin technology showcase featuring four in-house permanent-magnet motors rated at about 1,035 horsepower, a 122 kWh NMC battery on an 800-volt architecture, 350 kW DC charging and a claimed WLTP range near 530 km.
- The car’s wedge-like styling provoked heavy social-media criticism and an immediate share-price drop after its May reveal, but early professional first-drive reviews praise its ride, handling, novel motor-derived cabin sound and driver controls.
- Ferrari has consigned the first production Luce (Chassis 0) to RM Sotheby’s Monterey auction in August with proceeds to the Ferrari Foundation and plans to hand over the car to the winning bidder in early 2027.