Overview
- Leaker Kosutami posted on X on August 19 saying “Ceramic Apple Watch is back,” a claim that several tech outlets linked to Mark Gurman’s earlier reporting.
- Bloomberg’s Mark Gurman reported in early August that Apple was considering a ceramic return this year or next, giving the rumor independent traction.
- Apple has not confirmed a ceramic model and the Series 12 is expected to be shown at Apple’s September event with mostly modest, under‑the‑hood upgrades.
- Apple last sold a ceramic Apple Watch with the Series 5 in 2019; the material is made from compressed zirconia and alumina and previously started around $1,249, so any return would likely be a niche, expensive option.
- If true, a ceramic variant would change Apple’s premium lineup and resale market, but the claim’s accuracy is uncertain because Kosutami’s track record is mixed and final details await Apple’s announcement.