Overview

• Industry sources say Apple will unveil its four-model iPhone 17 lineup during the week of September 8–12, most likely on September 9 or 10.
• The series is expected to include the iPhone 17, 17 Air, 17 Pro and 17 Pro Max with vanilla models running on A19 chips and Pro variants powered by the A19 Pro.
• Apple traditionally schedules its September event shortly after U.S. Labor Day and avoids Fridays and September 11 for keynote announcements.
• Existing iPhone models are already on heavy discount, with the iPhone 16 Pro Max falling from ₹144,000 to around ₹130,000 in recent sales.
• Analysts recommend waiting until after the iPhone 17 unveiling, as legacy devices typically receive further price cuts once a new series launches.