Overview
- The company closed a $50 million financing round valuing the business at $1 billion, its first raise since Mike Repole took control in 2023.
- NoBull introduced a nutrition line called NoBull Nutrition that debuts with protein and electrolyte products.
- TB12 is being wound down with its performance and recovery philosophy folded into NoBull, where Tom Brady is a co-owner.
- The brand signed influencer and former LSU gymnast Livvy Dunne and Islanders player Matthew Schaefer as new endorsers.
- Repole describes the plan as building a broader performance and lifestyle company that spans apparel, training, recovery, and nutrition.