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Repetition Increases Credibility of Climate-Skeptical Claims, Study Finds

New research reveals that even climate science supporters are influenced by repeated exposure to misinformation.

  • Study shows a single repetition boosts perceived truth of climate-skeptical claims.
  • Participants included strong endorsers of climate science, yet repetition still swayed their beliefs.
  • The illusory truth effect explains how familiarity can make false claims seem true.
  • Researchers suggest focusing on repeating accurate information to combat misinformation.
  • The study highlights the need for effective communication strategies in climate science.
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