Overview

• Adt, a former Mercedes and Smart executive, takes over the Dacia brand effective today and joins Renault Group’s Leadership Team.
• She succeeds Denis Le Vot, who is leaving the company after being seen as a contender for the top job earlier this year.
• Fabrice Cambolive transitions from leading the Renault brand to a newly created role as Chief Growth Officer, to whom Adt will report.
• CEO François Provost says the reorganization targets faster execution and closer customer focus as Renault contends with weaker demand and intensifying competition following a profit warning.
• Dacia is positioned as the group’s affordable-mobility spearhead with expansion such as the Bigster SUV and a push to electrify the lineup “à la Dacia.”