Overview
- An NBC News report cites six people briefed on early projections who say the full rebrand could reach $2 billion.
- About $1 billion of the estimate is tied to replacing signage and letterhead across U.S. military sites worldwide, according to bipartisan congressional staffers.
- Significant additional costs would come from rewriting code and updating software across the department’s classified and unclassified systems.
- Under a September executive order, the Pentagon has begun using the title in communications, updating web domains, social handles, and some office signage while many identifiers remain unchanged.
- The Pentagon says it is aggressively implementing the directive and has not finalized a cost estimate, as lawmakers weigh bills to codify the change and Democrats seek a CBO analysis, with some Republicans voicing opposition.