Overview
- RE/MAX announced on Thursday that Gail Liniger, who co-founded the company with her husband Dave in 1973, has died at age 81.
- Liniger helped grow RE/MAX into a global franchisor with roughly 145,000 agents in nearly 8,500 offices across more than 120 countries and territories.
- She served as CEO beginning in 1991, stepped back from day-to-day operations in 2018, and retired from the RE/MAX Holdings board in 2023.
- The Linigers pioneered a maximum-commission, agent-empowerment model that changed brokerage economics by letting top producers keep larger shares of their commissions while the franchisor provided support services.
- Company leaders and industry peers paid tribute to her resilience after surviving a 1983 plane crash and to her emphasis on community giving, noting RE/MAX’s long partnership with children’s charities and the organization’s culture of mentorship.