Overview

• Reliance Retail Ventures has taken a minority stake in UK-based facial fitness and skincare brand FACEGYM.
• Financial terms of the investment have not been disclosed by either company.
• FACEGYM, founded by Inge Theron in 2014, combines non-invasive facial workouts with advanced skincare and operates studios in London, New York and Los Angeles.
• The partnership extends Reliance’s beauty and personal care strategy led by Tira, complementing in-house labels such as Akind, Dream and Nails Our Way.
• Reliance’s integrated network of over 19,300 stores and digital channels will underpin the brand’s expansion across India.