Overview

• The deal, announced July 18, ends Reliance’s six-year licensing pact with Electrolux and grants full ownership of the century-old brand
• Electrolux valued the transaction at SEK 180 million (about Rs 160 crore) while Reliance declined to disclose financial terms
• Kelvinator’s legacy in electric refrigeration will be woven into Reliance’s over 8,700 physical stores and digital platforms to enhance consumer reach
• Isha M Ambani called the acquisition a pivotal moment for broadening Reliance’s offering of trusted global innovations to Indian households
• Industry analysts view the move as a key plank in Reliance’s strategy to dominate India’s fast-growing premium consumer durables market