Overview

• RCPL said the acquisition marks its formal entry into the healthy functional drinks category through Ayurveda-inspired brand Shunya.
• The company plans to extend Shunya into energy drinks, stills, energy shots and herb-infused water.
• Financial terms of the majority-stake deal were not disclosed by the companies.
• Naturedge, founded in 2018 by Siddhesh Sharma of the Baidyanath Group, markets Shunya as a zero-calorie, zero-sugar drink infused with herbs such as ashwagandha and brahmi.
• The move advances RCPL’s aim to build a total beverage portfolio after relaunching Campa and introducing Campa Energy and Raskik, with FY25 revenue around Rs 11,500 crore.