Particle.news
Download on the App Store

Reliance Brands Strikes Master Franchise to Bring MAX&Co. to India in 2026

The tie-up leverages Reliance’s nationwide retail footprint to introduce the Max Mara group’s contemporary womenswear label to a fast-expanding premium market.

Overview

  • The first MAX&Co. store will open in Mumbai in early 2026, followed by a phased rollout across key metropolitan cities.
  • India locations will carry the full assortment, including apparel, accessories, and the brand’s seasonal “&Co.llaboration” capsules.
  • Reliance Brands confirmed a long-term master franchise agreement that formalizes MAX&Co.’s market entry plan.
  • MAX&Co., founded in 1986 and part of Max Mara Fashion Group, is distributed online and in more than 400 stores worldwide.
  • Reliance Brands, a subsidiary of Reliance Retail Ventures Ltd., operates over 1,590 stores in India and manages a broad portfolio of international premium and luxury labels.