Overview
- The study analyzed July 2017 swipes from 2,321 heterosexual users in Prague and 624 in Brno using directed two-mode network methods to rank profile desirability.
- Men overwhelmingly swipe toward profiles ranked higher than themselves while women primarily target men of similar desirability.
- Most successful matches emerge between equally ranked users as rejections from higher-ranked profiles redirect aspirational swipes downward.
- Women’s matching outcomes align more closely with their own preferences, underscoring their leverage in the app’s male-dominated market.
- The authors recommend that future analyses include queer users and a wider range of dating platforms to test these dynamics further.