Particle.news
Download on the App Store
8 ARTICLES
·
last mo.

REI to Close SoHo Flagship and Boston Store in 2026, Paramus in Early 2026

REI frames the exits as part of 'Peak 28,' a turnaround launched after sliding sales.

Shoppers exit the REI Boston store. The store will be closing.
The REI SoHo Flagship Store in January
Image
Image

Overview

  • REI confirmed its only New York City store in SoHo will shut in late 2026, vacating a 35,000-square-foot space in the Puck Building.
  • Boston’s Fenway location will close in late 2026, and the Paramus, N.J., store is scheduled to close in the first quarter of 2026.
  • The company says the decisions are based on business factors under its three-year 'Peak 28' plan introduced by incoming CEO Mary Beth Laughton.
  • Net sales fell to $3.5 billion in 2024 from $3.7 billion in 2023 and $3.8 billion in 2022, following January cuts that ended Experiences programs and trimmed about 400 jobs.
  • SoHo and Boston are among 11 unionized REI stores, with unions seeking details and negotiating protections as the company tells workers they can apply for roles at other locations.