Overview
- FITUR 2026 runs January 21–25 at IFEMA Madrid for its 46th edition, with regional and municipal agendas now set for on-stand presentations and activations.
- Comunidad Valenciana will field a 3,285 m² intelligent pavilion featuring a proprietary platform with smart wristbands and a web app for real-time interaction and analytics, with construction cost reported at €1,683,500 plus VAT.
- Innovation-led showcases include Xàbia’s new Mirador Turístico Virtual, to be unveiled January 21 at 10:30 in the Costa Blanca stand, offering immersive remote tours of emblematic sites.
- Destinations detail experiential programming to drive visitation, with Lorca launching a stay-extension promotion offering accommodation prizes and free cultural access, Gandia promoting a year-round offer from a dedicated stand, and Llíria scheduling a dance performance on January 24 alongside new tourist maps.
- Calendar-driven hooks broaden the pitch, with Segovia centering its proposal on an August 12 total solar eclipse through the 'Eclipse Academy and Gastronomy' program, Galicia’s Aldeas de Nadal slated for MAPA-stand slots on January 21–22, and Argentina expanding its presence as Catamarca joins a national stand over 500 m² with a projection of 4,000 business meetings.