Reggie Bush Sues NCAA, USC, Pac-12 for Past NIL Compensation

The former USC running back seeks financial restitution for the use of his name, image, and likeness during his college career.

Reggie Bush's lawsuit aims to address and rectify what he calls the exploitation of his name, image, and likeness while playing for USC from 2003-2005.
Bush's attorneys argue that the NCAA, USC, and Pac-12 profited significantly from his popularity through TV contracts, merchandise sales, and media rights.
The lawsuit follows the NCAA's 2021 rule change allowing athletes to earn money from endorsements and sponsorships, which Bush's team says should apply retroactively.
Bush's Heisman Trophy, forfeited in 2010 due to NCAA violations, was restored earlier this year, highlighting changes in college athletics.
Other former athletes, including Michigan football stars and NC State basketball players, have filed similar lawsuits seeking compensation for past NIL use.