Reggaeton Stars Propel Puerto Rican Basketball Resurgence

Artists like Bad Bunny and Ozuna are revitalizing the island's professional league, drawing record crowds and boosting local pride.

Attendance in Puerto Rico's basketball league has more than doubled since 2018, nearing 1 million tickets sold in 2023.
Reggaeton artists have bought local teams, transforming games into major social events and attracting global celebrities.
The league now features 12 teams, up from nine in 2020, with increased TV viewership, especially among women aged 18-49.
Despite financial challenges and infrastructure issues, the league has overcome past uncertainties about team participation.
The Puerto Rican national team recently qualified for the 2024 Summer Olympics, marking its first appearance in 20 years.