Overview

• Regal Cinemas has officially revealed the Beaver Bucket, a molded beaver-shaped popcorn holder emblazoned with “nice beaver” for the upcoming reboot.
• The design nods to the 1988 original gag in which Frank Drebin quips “nice beaver” and receives a stuffed beaver in return.
• Paramount Pictures and Regal are leveraging novelty concessions to revive in-theater attendance ahead of the film’s nationwide August 1 release.
• Directed by Akiva Schaffer, the reboot stars Liam Neeson as Frank Drebin Jr. alongside Pamela Anderson in a modern homage to Leslie Nielsen’s deadpan absurdism.
• The Beaver Bucket continues a broader trend of collectible film-themed buckets aimed at generating viral buzz and enhancing the communal moviegoing experience.