Overview
- Regal and Cinemark declined to program Netflix’s The Further Mis‑Adventures of Cliff Booth on their IMAX auditoriums for the film’s IMAX‑exclusive run beginning November 25, leaving AMC and a handful of smaller circuits to show the title in the format.
- IMAX signed on to the release late and allowed theater chains to opt out of the booking, which gave exhibitors the ability to keep showing high‑earning tentpoles such as The Hunger Games instead of a film that will stream on December 23.
- Industry reporting estimates the movie will play on roughly 550 IMAX screens worldwide, with about 200 U.S. IMAX locations at AMC and far fewer at Regal and Cinemark.
- The opt‑outs reflect a broader standoff between streamers and exhibition over short theatrical windows and scarce premium screens, a split that also played out with major chains resisting Amazon’s brief Ali G theatrical experiment.
- The development increases pressure on Netflix and other streamers to secure earlier partnerships or longer theatrical arrangements if they want wider premium‑format exposure and stronger box‑office returns.