Reformation Launches First Jewelry Collection with Clare Waight Keller
The Art Deco-inspired collection features sustainable materials and versatile designs, marking Reformation's debut in the jewelry market.
- The collection, titled 'Midnight in Paris,' is inspired by the 1920s and designed by Clare Waight Keller, known for her work with Givenchy and ChloƩ.
- It includes 14 pieces made from recycled 24-karat gold vermeil, sterling silver, and deadstock pearls and jade, emphasizing Reformation's commitment to sustainability.
- Designs range from delicate necklaces and teardrop earrings to bold cuffs and chains that can double as belts, offering versatility for day-to-night wear.
- Dree Hemingway stars in the campaign, which draws inspiration from her great-grandfather Ernest Hemingway's memoir 'A Movable Feast.'
- The collection is available online and at Reformation's flagship stores in New York, Beverly Hills, and London, following a themed launch event in Paris.