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Reformation Launches Demi-Fine Jewelry Line Using Recycled Metals and Archival Stones

The brand is using jewelry to accelerate accessories growth toward a stated $100 million annual goal.

Overview

  • Available now, the collection spans rings, earrings, necklaces and bracelets priced roughly $98 to $348.
  • Materials include recycled metals—such as sterling silver, gold-plated brass sourced from commercial waste, and recycled 18- and 24-karat gold—and archival gemstones with no new mining, according to the company.
  • Pieces are designed for circularity and can be recycled through RefRecycling, the brand’s take-back program.
  • The launch follows a small 2024 test capsule and three years of development, with consulting by Clare Waight Keller.
  • Reformation frames the move as a play for resilient demi-fine demand as it broadens beyond dresses and builds its accessories business.