Overview
- A Merlin Strategy poll of 2,000 Reform UK supporters conducted July 25-27 shows Corbyn outperforming Starmer on metrics including honesty, authenticity and radical vision.
- The only category where Starmer held an edge was global leadership, with 56% of respondents backing him versus 44% for Corbyn.
- Jeremy Corbyn and Zarah Sultana’s new party has attracted over 500,000 registrants in three days and is polling around 9% of Labour’s vote share.
- Keir Starmer’s shift toward harder immigration and welfare-cut policies has failed to win over Reform UK voters while alienating many traditional Labour supporters.
- The findings suggest Corbyn’s appeal now extends beyond the left, resonating with far-right and red wall demographics dissatisfied with both major parties.