Overview

• Reform UK leads Labour in national polling with 24.5% support, marking a significant rise since the 2024 general election, while Labour trails at 23%.
• In Red Wall regions, a Survation poll places Reform UK at 30%, ahead of Labour at 27%, reflecting a shift in traditional Labour strongholds.
• Farage has pledged to reindustrialise Britain by expanding domestic energy and steel production, while calling for audits of council spending on diversity and inclusion initiatives.
• Recent by-election successes in Tameside and St Helens demonstrate Reform UK's growing momentum ahead of the May 1 local elections and the Runcorn & Helsby by-election.
• Labour and the Conservatives are formulating strategies to counter Reform’s rise, with Labour focusing on fiscal credibility and NHS policy criticisms.