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Reform UK Names Laila Cunningham to Lead London Campaign and Run for Mayor in 2028

Second-place polling coupled with a packed ExCeL rally signals growing momentum in the capital.

Overview

  • Nigel Farage unveiled Laila Cunningham as Reform’s 2028 London mayoral candidate and figurehead for the party’s city campaign, saying she left a well-paid job to do the role full time.
  • CityAM reported a surge of activity that included polling placing Reform second with London voters and a large rally at ExCeL London.
  • Cunningham, a Westminster councillor who defected from the Conservatives in 2025, left the Crown Prosecution Service after officials accepted her resignation following politically charged comments.
  • She outlined a hardline crime agenda, promising to reset the Met’s priorities toward knife crime, drugs, robbery, shoplifting and rape, and to pursue so-called rape gangs.
  • She pledged to scrap the Ulez if elected, while Farage framed May’s London borough elections as Reform’s most significant pre-general-election test as the party seeks to be seen as Labour’s main challenger.