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Reese's Updates Pumpkin Packaging

The front-of-package now carries the notice "Carving not on actual product" after a federal judge dismissed a $5 million suit over allegedly misleading jack-o'-lantern imagery.

Overview

  • The new front-of-package wording reads "Carving not on actual product" and replaces the prior "Decorating suggestion" line beneath the pumpkin image.
  • The change came after a federal judge in September tossed the lawsuit for a second time, ruling the plaintiffs failed to show a concrete economic injury.
  • Plaintiffs alleged they bought pumpkin-shaped Reese’s in 2023 expecting carved faces shown on the wrapper and sought $5 million while also citing other seasonal shapes.
  • Hershey has not publicly tied the wording change to the litigation, and the plaintiffs’ attorneys say they are considering an appeal.
  • The update makes the packaging depiction explicit for shoppers and highlights how consumer-plaintiff cases often hinge on proof of tangible financial harm rather than unmet expectations.