Overview

• Sunnie made its debut during Witherspoon’s keynote at Cannes Lions on June 18.
• Hello Sunshine has grown since 2016 to reach more than 160 million followers across multiple platforms.
• The launch follows Hello Sunshine’s deal with iHeartMedia to produce 'Bookmarked by Reese’s Book Club' as a weekly podcast.
• Witherspoon cited her nieces Abby and her sister Draper as inspirations for creating a youth-focused brand.
• Programming will leverage user-generated content to align with Gen Z’s passion for technology, fashion, beauty and AI.