Overview

• In a Glamour interview promoting The Morning Show, Witherspoon said the “change is here” and stressed that human creativity will remain essential even as AI grows in production workflows.
• She described everyday use of tools such as Perplexity, Vetted AI and an assistant app to save time on tasks like shopping and scheduling.
• The comments drew online criticism from people worried about job losses and tone, renewing arguments over how the technology affects work in film and TV.
• AI remains a core labor issue after the 2023 SAG‑AFTRA strike and a recently ratified interactive agreement for video game performers that added new safeguards for voice and motion‑capture work.
• Industry views are split, with figures like Ben Affleck and James Cameron outlining limits and potential cost benefits, Scarlett Johansson urging legislation against misuse, and reports citing scams using AI‑generated celebrity likenesses such as alleged videos of actor Steve Burton.