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Reeperbahn Festival Turns 20 With Leaner Lineup as Organizers Confront Youth Audience Gap

Organizers report stable turnout with a persistent shortfall of under-30 buyers.

Overview

  • The four-day event in Hamburg presents about 800 program items across roughly 90 venues, including around 450 concerts by 400 acts.
  • Attendance is expected to be near 45,000, roughly in line with 2024, despite efforts to program more artists popular with 18- to 30-year-olds and to hold ticket prices.
  • The 2025 budget totals about €9.1 million, funded by approximately €5.65 million from the federal government, €850,000 from Hamburg, €1.5 million in ticket revenue, and €1.1 million in sponsorship.
  • About half of the slots are curated by the festival team, with roughly 170 curated positions reserved for emerging artists as part of its newcomer mission.
  • Industry sessions spotlight AI’s legal and economic impact and ongoing cost and labor pressures, while local venue strain is underscored by Häkken’s year-end closure and Molotow cutting its stages.