Overview

• A Reebok spokesperson said the logo will continue to appear on Israel’s national-team kits for international matches after fresh talks.
• The Israeli FA said its chair, Shino Zuaretz, held a conversation with Reebok and the local licensee that led to the change of course.
• Earlier, the Israeli FA reported that Reebok had asked for its logo to be removed, a move local media attributed to boycott threats from the BDS movement.
• Reebok was initially unavailable for comment as the FA condemned what it called a capitulation to irrelevant boycott threats and pledged to examine legal options.
• The episode has been framed in coverage as part of wider reputational and boycott pressures linked to the Gaza war, with German institutions having previously denounced BDS.