Overview

• The Israeli Football Association said Reebok had asked that its logo no longer appear on the national team’s jerseys.
• Following discussions between the IFA, Reebok and the local licensee, the IFA said the company confirmed the logo will continue to appear on the kits at international matches.
• Before the reversal, the IFA planned to remove the logo temporarily and stated it would examine legal options under Israeli anti-boycott laws.
• Israeli media linked the initial request to threats from the BDS movement, and Reebok was initially not reachable for comment.
• Coverage placed the episode within ongoing tensions related to the Gaza war, noting political sensitivity around boycotts and prior condemnations of BDS.