Particle.news

Reebok Reissues 50 Cent’s G‑Unit G6 in Note‑Perfect Retro Drop

Early demand for the relaunch shows that archival hip-hop collaborations still move the market.

Overview

  • The G‑Unit G6 returned as a faithful 1:1 retro on Thursday, Aug. 20, 2026, priced at $130 and sold through Reebok.com and select retailers.
  • Reebok’s online allocation reportedly sold out within hours of the launch according to early fan accounts and industry outlets, though availability may remain at some third‑party sellers.
  • The release includes time‑capsule packaging with period logos, a mini newspaper and a 50 Cent letter titled “A NOTE TO THE FUTURE,” all meant to underline provenance and authenticity.
  • 50 Cent says he worked with Reebok CEO Todd Krinsky on the original shoe and pushed for the return, framing the G6 as a blueprint that helped make artist-led sneaker deals mainstream.
  • Observers say the quick sell-through could prompt more archival G‑Unit drops, a move that would tap Y2K nostalgia and introduce the silhouette to a new generation of buyers.