Overview

• Reebok denied reports that it directed the removal of its logo from Israel’s national soccer uniforms and said it would honor its commitment to the federation.
• The Israel Football Association said it has no direct agreement with Reebok Global, criticized the reported move as succumbing to boycott pressure, and raised potential legal concerns under Israeli law.
• After a call between IFA president Moshe Zuares, Reebok, and local licensee MGS Group, the federation said the company reversed any attempt to end the supply arrangement and confirmed the logo will appear in international matches.
• The dispute underscored the role of Reebok’s Israeli licensee, MGS Group, which was cited in local reports as the recipient of the alleged request to remove global branding.
• UEFA’s possible emergency action regarding Israeli teams was reported by some outlets, but no suspension or competition sanction linked to this sponsorship issue has been enacted, and Israel’s upcoming World Cup qualifier in Oslo on Oct. 11 is set to proceed with the current kit branding.