Overview

• The Israel Football Association said Reebok, acting through local partner MGS Group, had sought to remove its logo due to BDS-related threats.
• The federation, which says it has no formal global deal with Reebok, asserted its crest and the Israeli flag would continue to appear on national-team uniforms.
• Following a call between IFA president Moshe Zuares, Reebok and the local franchisee, the company reversed course and the logo will remain on kits for international matches.
• Reebok later denied directing the IFA to strip logos and said it would honor commitments via its local licensee, as reflected in statements reported by Reuters and the IFA.
• The dispute comes as UEFA faces pressure from some European officials to sanction Israeli teams, with reports of an emergency vote under consideration and World Cup qualifiers in Norway and Italy scheduled next month.