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Reebok and PlayStation Unveil 30th-Anniversary Sneaker Capsule With Region-Exclusive Drops

The collection reworks archival Reebok models with console cues for limited October releases at END., CNCPTS, Beams.

Overview

  • The three-shoe pack maps classic Reebok silhouettes to PlayStation’s original launch regions: Workout Plus for the U.K., Pump Omni Zone II for the U.S., and InstaPump Fury 94 for Japan.
  • Release dates are staggered next month: Workout Plus at END. on October 15, Pump Omni Zone II at CNCPTS in New York on October 17, and InstaPump Fury 94 at Beams in Japan on October 24.
  • All pairs use an anniversary grey palette with PlayStation branding, nodding to the console’s 1994 Japan debut and 1995 Western rollouts.
  • The InstaPump Fury 94 features a pump ball stamped “Press Play,” a memory card–style tongue label, and hidden text marking the 1994 Japan launch.
  • Packaging mirrors the original console with limited grey boxes and co-branded hangtags, underscoring Reebok’s ongoing nostalgia-driven collaboration strategy.