Overview

• As of FY25, the online segment is small at Rs 41–43 billion, accounting for less than 1% of home‑services spend.
• India’s overall home‑services market is roughly Rs 5,100–5,210 billion and remains largely unorganised.
• Online demand is highly concentrated, with the eight largest cities contributing about 85–90% of transactions.
• Redseer cites four drivers of adoption: quick‑commerce‑shaped expectations, post‑COVID trust and safety focus, rapid urbanisation, and willingness to pay for convenience.
• Scaling ‘Instant Home Services’ requires viable unit economics for frequent low‑value tasks, stable peak‑hour supply, stronger trust versus informal networks, and onboarding workers with limited digital fluency, with Redseer’s Rohal Agarwal emphasising the need to crack real‑time fulfilment in dense neighborhoods.