RedNote's U.S. Popularity Plummets After TikTok Ban Delay

President Trump's 75-day extension of TikTok's ban led to a sharp decline in RedNote's U.S. userbase after an initial surge.

RedNote, a Chinese social media app, saw a massive increase in U.S. downloads as TikTok users sought alternatives ahead of the expected ban.
On January 20, President Trump extended TikTok's ban enforcement by 75 days, which caused RedNote's U.S. daily active users to drop by 54% in one day.
RedNote's U.S. userbase continued to decline, with a 17% drop in average daily active users between January 20 and January 22.
TikTok remains unavailable on app stores, prompting some users to purchase used iPhones with TikTok pre-installed at inflated prices.
RedNote's initial popularity highlighted cultural exchanges between U.S. and Chinese users, but its focus on the Chinese market and language barriers limited its long-term appeal.