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Rediffusion Co-Founder Diwan Arun Nanda Dies at 76

Industry peers credit him with shaping modern Indian advertising through culturally rooted campaigns.

Overview

  • His last rites were reported to be scheduled for Sunday, September 7 at 11 a.m. at Worli Crematorium in Mumbai.
  • He led Rediffusion for roughly five decades and stepped down as chairman in 2023, with leadership passing to Dr. Sandeep Goyal.
  • Nanda co-founded Rediffusion in 1973 with Ajit Balakrishnan and Mohammed Khan, guiding work for brands such as Airtel, Colgate, Eveready, Maruti Suzuki and Tata Sky.
  • An IIM Ahmedabad gold medallist from its first batch, he began at Hindustan Lever, where he introduced the Rin lightning-bolt identity.
  • He held prominent industry and advisory roles, including two terms as AAAI president, an AAAI Lifetime Achievement Award, service as an advisor to Rajiv Gandhi, and chairing Dentsu Young & Rubicam.