Overview
- Redfin announced a partnership with Winnie on Monday to embed Winnie's profiles of roughly 250,000 licensed early care and education programs into every for-sale listing on its desktop and mobile websites.
- The childcare feature is live now on Redfin's desktop and mobile websites and will appear in the Redfin iOS and Android apps by the end of September.
- Each listing shows up to five nearby providers within a 10-mile radius and links to Winnie pages that list ages served, distance, hours, website, financial aid options and any parent reviews.
- Redfin research using Winnie data finds housing and childcare together consume about 52% of the typical working family's income nationwide, with big metro gaps such as roughly 40% in Little Rock versus about 97% in Los Angeles.
- Winnie's profiles are built from public state licensing databases but only about one quarter of pages are claimed by providers and many programs still do not post tuition online, a gap that could affect whether an otherwise affordable home works for families and drive more providers to publish prices.