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Overview
- The project carries a reported R$10 million investment and will create 120 direct jobs and 40 indirect positions, according to the venture’s press office.
- The location will be the retailer’s 20th store in Bahia.
- Plans include an in-store café plus traditional sections featuring direct-import products.
- The unit will be integrated with the MeuRedemix loyalty program offering member discounts and benefits.
- RedeMix projects roughly 5% network revenue growth from this opening.