Overview

• CEO Steve Huffman confirmed that Reddit is unifying its traditional search and its LLM-powered Answers feature to establish the platform as a primary search engine.
• The combined search interface is now front and center in the app to capture users’ direct intent on the platform.
• Reddit’s core search attracts over 70 million weekly active users while its AI-powered Answers tool has grown to 6 million weekly users.
• The expanded search experience is rolling out globally in markets including the United States, United Kingdom, Canada, Australia and India.
• Reddit is scaling back its user economy projects in favor of search-driven engagement while maintaining data-sharing agreements with AI companies including OpenAI and Google.