Overview
- Reddit announced on Thursday that it will begin testing a logged‑in requirement for most content in select markets outside the U.S. in the coming months.
- The company said search referrals fell by more than 1 million per week in October and warned that continued declines could cut total daily active users by a low double‑digit percentage in Q4.
- Reddit reported Q3 revenue rose 53% to $895 million and said app and logged‑in users account for over 80% of its monetization, a reason it expects logins to improve ad personalization and yield.
- The company will continue commercial licensing deals with AI firms while pursuing legal action against parties it says scraped data, and it aims to limit unauthorized access that primarily happens through logged‑out browsing.
- Reddit is rebuilding an app‑only incognito browsing mode that will be read‑only, and the tests will show what parts of the site casual searchers and shared links can still access before any wider rollout.