Overview

• Sachin Tendulkar will engage with users via his official handle, u/SachinTendulkar, sharing personal stories, match insights and exclusive content across cricket-focused subreddits.
• He is set to star in new Reddit marketing campaigns in India and other international markets as part of the collaboration.
• Cricket communities on Reddit have surged in popularity, with r/IndiaCricket up 73% and r/MumbaiIndians up 58% year-on-year in the first quarter of 2025.
• Reddit’s Vice President of International Growth, Durgesh Kaushik, said Tendulkar’s unifying appeal aligns with the platform’s goal of fostering vibrant sports communities.
• Fans have flocked to Reddit to welcome the legend, generating enthusiastic and surprised reactions across threads.