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Reddit Stock Surges with Major Sports Partnerships

Deals with NFL, NBA, and other leagues aim to boost revenue through exclusive content and advertising opportunities.

Overview

  • Reddit's share price increased by nearly 7% following the announcement of new sports partnerships.
  • The collaborations will bring video highlights, behind-the-scenes content, and AMA sessions to the platform.
  • Reddit aims to capitalize on its engaged user base and the popularity of sports to attract more advertisers.
  • The company has also signed AI-related deals with OpenAI and Google to enhance its platform.
  • Reddit reported a 48% increase in first-quarter revenue, driven by its diverse revenue streams.