Overview

• Reddit dropped roughly 9%–12% on Oct. 1–2, slipping below its 50‑day moving average and extending a decline of more than 35% from the Sept. 18 intraday peak.
• AI tracker PromptWatch reported Reddit’s share of ChatGPT citations falling from double‑digit levels in early September to low single digits by late September, though Reddit still ranked as a leading social source overall.
• RBC Capital flagged third‑party signals of declining 30‑day average DAUs circulating on social media, adding to concerns about engagement and referral traffic.
• Analyst views diverged, with RBC maintaining Sector Perform and a $245 target while others pointed to resilient advertising momentum and the value of data‑licensing deals with OpenAI and Google.
• Recent fundamentals remained strong, with Q2 revenue up 78% to about $500 million and advertising up 84% to $465 million, as investors look to the upcoming Q3 report for clarity on AI‑driven traffic and monetization.