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Reddit Rolls Out Publisher Tools, Tests In‑App Article Reader That Honors Paywalls

The beta marks a bid to turn Reddit into a go‑to channel for news discovery with built‑in analytics.

Overview

  • New Reddit Pro features add article insights that show where stories are shared on the site with metrics like views, upvotes, and clicks.
  • Publishers can sync RSS feeds to auto‑import articles and get AI recommendations on which subreddits to post to.
  • Reddit says the tools progressed from alpha tests with The Atlantic, The Hill, NBC News, and The Associated Press to a broader beta opening today.
  • A user‑facing test lets people open links inside the app with Reddit comments pinned below, and a spokesperson says the experience respects paywalls.
  • Earlier reporting pointed to general availability in 2026, but the company is now actively inviting publishers to join the beta.