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Reddit Pushes Low-Capex AI Strategy After Q3 Beat

Executives say data licensing plus AI features let Reddit monetize AI with minimal spending.

Overview

  • Reddit posted Q3 revenue of $585 million, up 68% year over year, with ad sales up 74% to $549 million and reported 91% gross and 40% adjusted EBITDA margins.
  • CFO Drew Vollero said Reddit is an "AI winner" without heavy AI costs, noting Q3 capital expenditures of about $2 million, or 0.4% of revenue.
  • Licensing deals with OpenAI and Google permit AI training on Reddit posts, while the company deploys AI for machine translation and better on-platform search.
  • International daily active users rose 31% to 64 million versus 7% growth to 51.6 million in the U.S., and more than 75 million people used Reddit search weekly in Q3.
  • Shares jumped 7.5% after the report before retracing this week, and analysts are focused on valuation and growth in logged-in usage as Jim Cramer touts Reddit's AI potential.