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Reddit Posts Record Q2 Profit on AI Ads, Lifts Q3 Outlook

Fueled by AI ad tools, robust licensing deals underpin a Q3 revenue forecast above $535 million.

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Reddit's logo is displayed, at the New York Stock Exchange (NYSE) in New York City, U.S., March 21, 2024. REUTERS/Brendan McDermid/File Photo

Overview

  • Reddit reported Q2 revenue of $500 million, a 78% year-over-year increase, with net income of $89 million and earnings per share of $0.45 versus $0.19 expected.
  • Global daily active users rose 21% year-over-year to 110.4 million, slightly exceeding analysts’ projections.
  • The company projected third-quarter revenue between $535 million and $545 million, well above Wall Street estimates of $473 million.
  • Last month’s launch of two AI-powered ad features is designed to help brands tap into Reddit conversations and boost campaign engagement.
  • Data licensing revenue jumped 24% to $35 million as weekly users of the Reddit Answers AI tool climbed to 6 million ahead of deeper integration into core search.