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Reddit Posts Record Q2 Profit as It Accelerates AI Ads and Search Efforts

Third-quarter revenue outlook tops estimates on the back of robust AI-driven ad products propelled by emerging search initiatives.

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Overview

  • Reddit delivered its most profitable quarter yet with Q2 revenue of $500 million, up 78% year-over-year, and GAAP earnings per share of $0.45 versus $0.19 expected.
  • The company guided Q3 revenue to $535–545 million, well above the $473 million consensus, and projected adjusted EBITDA of $185–195 million.
  • Global daily active users climbed 21% to 110.4 million, outpacing Wall Street estimates and stabilizing growth after earlier search-traffic fluctuations.
  • Reddit said its AI-powered marketing tools drove 93% of Q2 revenue and lifted its data licensing business by 24% to $35 million through new partnerships.
  • CEO Steve Huffman outlined plans to unify the platform’s 70 million weekly core search users with its AI-powered Reddit Answers, which has grown to 6 million weekly users.