Reddit Plans AI-Powered Search and Paywalled Subreddits

CEO Steve Huffman outlines new revenue strategies, including AI-driven search results and potential paywalls for exclusive content.

Reddit will test AI-powered search results to enhance content discovery and user engagement.
The platform reported a 54% revenue increase in Q2 2024, reaching $281.2 million.
Plans include paywalled subreddits for exclusive content, while maintaining the free version of Reddit.
Reddit has blocked most search engines from crawling its content, except for Google.
The company aims to help users earn money through new monetization methods.