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Reddit Pauses Paid Subreddits to Focus on Search

Reddit is reallocating resources to strengthen its native search following a surge in advertising revenue

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Good news for redditors who like their subreddits free.

Overview

  • CEO Steve Huffman confirmed that initiatives to introduce paid subreddits have been deprioritized in favor of core product development.
  • The decision follows an 84 percent year-over-year increase in ad revenue, which reached $465 million last quarter.
  • Reddit’s native search product now attracts 70 million weekly users while its AI-powered Reddit Answers feature has grown to 6 million weekly users.
  • The company plans to expand Reddit Answers globally and integrate it more deeply into its search experience.
  • A partnership with Google enables Reddit Answers to leverage the Gemini AI model and grants Google access to train its AI on Reddit content.